دور الحملات الإعلامية في نشر الوعي الصحي للحد من انتشار فيروس كورونا : إدارة الإعلام و العلاقات العامة بوازرة الصحة ولاية الخرطوم إنموذجا (يناير 2020 م-نوفمبر 2021 م)‎

Abstract EN

The study aimed to know the role of media campaigns implemented by the Ministry of Health in raising health awareness to limit the spread of the virus in the state of Khartoum, and also to identify the most effective means in spreading the health message among citizens.

The researchers had used descriptive method, and the study sample was an intentional sample consisting of all the employees of the Department of Media and Public Relations and some medical staff who participated in the media campaigns, and the number of its members are (35) individuals.

The researcher used the questionnaire as a main tool in collecting information and data and scientific observation as an aid tool to know the opinions of the respondents.

The data was analyzed through the SPSS program, and the most important results are: The results of the study showed that the media campaigns implemented by the Department of media and Public Relations in Ministry of Health played a major role in limiting the spread of the virus in the state of Khartoum.

The results of the study revealed that social networking sites are one of the fastest effective means in disseminating health messages and instructions to the citizens of Khartoum state.

The results of the study revealed that the Department of Media and Public Relations did not use experts in the field of media and communication to develop clear plans and strategies for the implementation of media campaigns and to formulate health messages in convincing ways and in a simple and understandable manner for the various groups and components of society within the state of Khartoum.