ثقافة الصورة و أثرها على تغيير القيم الاجتماعية لدى النساء : المرأة الشفشاونية من منظور شبكات التواصل الاجتماعي : الفايسبوك نموذجا

Abstract EN

Today, human societies are experiencing radical and profound changes in the concepts and lifestyle of previous decades, thanks to the ability of the infinite image in its various media to implant a new value system that differs from its predecessor, cognitively, emotionally and behaviorally.

Among the women who are in the youth stage, due to the increasing demand of this group for digital media productions, especially visual ones.

The study concluded that the extensive and intense involvement of individuals in the new digital media map has paved the way for the establishment of a virtual media pluralism, which has resulted in the disruption of traditional values and their replacement with new values that take on a universal character, and that the social, cultural, economic and political structures were not prepared to accommodate their symbols, which made the reality The Moroccan is charged with a culture of “between” between immersion in the local in its originality, and between openness to the universal society in its totality.