![](/images/graphics-bg.png)
آليات الوعي التأميني و أثرها علي تحقيق الميزة التنافسية : دراسة حالة شركات التأمين السودانية لعام 2021 م
Joint Authors
يوسف، محمد يوسف علي
عبد القادر، مجاهد تيراب محمد
Source
Issue
Vol. 2022, Issue 15 (31 Mar. 2022), pp.155-176, 22 p.
Publisher
مركز بحوث و دراسات دول حوض البحر الأحمر
Publication Date
2022-03-31
Country of Publication
Sudan
No. of Pages
22
Main Subjects
Abstract EN
The study aimed to identify the impact of the media mechanism on achieving competitive advantage in Sudanese insurance companies.
In addition to explaining the impact of the insurance services marketing mechanism on achieving competitive advantage in Sudanese insurance companies, the study derives its importance from what the media and insurance service marketing provide as mechanisms for insurance awareness of benefits that are positively reflected on other activities within insurance companies, whether in the short or long term.
The study used the descriptive analytical method to describe and analyze the field study data collected by the questionnaire tool.
The problem of the study is the following question: What is the impact of insurance awareness mechanisms on achieving competitive advantage in Sudanese insurance companies.
This questions derives from the main-question: What is the impact of the media mechanism on achieving competitive advantage in Sudanese insurance companies? What is the impact of the marketing mechanism on achieving competitive advantage in Sudanese insurance companies? The study reached a number of results, the most important are: Insurance companies allocate an appropriate budget for promotion To provide adequate information to the public, insurance companies create new insurance coverages that suit the evolving needs of people.
The study recommended the following: Insurance companies should determine a budget to promote their insurance services by defining the objectives, tasks and cost of promotional activities, distributing the allocated budget to all elements of the promotional mix, each according to its activity, paying attention to marketing research to know the real needs of customers and motivating and rewarding workers who contribute to creating new ideas and providing services New insurance that will develop the insurance company and increase the confidence and satisfaction of its customers.
American Psychological Association (APA)
يوسف، محمد يوسف علي وعبد القادر، مجاهد تيراب محمد. 2022. آليات الوعي التأميني و أثرها علي تحقيق الميزة التنافسية : دراسة حالة شركات التأمين السودانية لعام 2021 م. مجلة القلزم العلمية،مج. 2022، ع. 15، ص ص. 155-176.
https://search.emarefa.net/detail/BIM-1437547
Modern Language Association (MLA)
يوسف، محمد يوسف علي وعبد القادر، مجاهد تيراب محمد. آليات الوعي التأميني و أثرها علي تحقيق الميزة التنافسية : دراسة حالة شركات التأمين السودانية لعام 2021 م. مجلة القلزم العلمية ع. 15 (آذار 2022)، ص ص. 155-176.
https://search.emarefa.net/detail/BIM-1437547
American Medical Association (AMA)
يوسف، محمد يوسف علي وعبد القادر، مجاهد تيراب محمد. آليات الوعي التأميني و أثرها علي تحقيق الميزة التنافسية : دراسة حالة شركات التأمين السودانية لعام 2021 م. مجلة القلزم العلمية. 2022. مج. 2022، ع. 15، ص ص. 155-176.
https://search.emarefa.net/detail/BIM-1437547
Data Type
Journal Articles
Language
Arabic
Notes
يتضمن مراجع ببليوجرافية : ص. 173-176
Record ID
BIM-1437547