أثر المتغيرات التنظيمية الباعثة للإبداع الإداري على القيادة الإبداعية في شركات السياحة : بالتطبيق على شركات السياحة في محافظات القناة

Abstract EN

The study aims to analyze the availability of organizational variables that motivate administrative creativity and its impact on creative leadership in tourism companies in the canal governorates, where the concept and importance of administrative creativity and organizational variables that motivate administrative creativity have been identified, as the concept of creative leadership has been identified, as well as the characteristics of creative leadership and the leadership relationship By creativity, the study relied on the design of a survey form that includes several Constructs These Constructs are demographic data for Employees in tourism companies, as well as organizational variables that inspire administrative creativity, in addition to the characteristics of measurement.

This time, the questionnaire was distributed to the study community of workers in the tourism companies in the canal governorates, and they numbered one hundred companies, and some statistical measures were used such as (Alpha Cronbach and the Pearson correlation coefficient), and the results showed that the level of administrative creativity in tourism companies was affected by the presence of organizational variables (Organizational construction, administrative communication, work systems and procedures, leadership style, incentives, training), where the existence of administrative creativity in tourism companies depends on the availability and quality of these variables, and finally several recommendations were reached, including the need to develop the skills and competence of workers and develop Their capabilities and information through preparing and organizing a training program for professional growth and building their capabilities, according to needs and priorities and in light of the available capabilities in the tourism company in which they work.

This study provides a new source of information that helps decision-makers in tourism companies to develop creative performance in these companies.