التحليل الجغرافي لصناعة المحتوى الإعلاني في تسويق المنتجات الصناعية في العراق و مشاكله

Abstract EN

The advertising content industry has become one of the main pillars of communication and media technology among the countries of the world in modern ways.

The competitiveness of technology has imposed itself on the era in which we coexist, which led to the advertising content industry to be a wide industry.

This research came to shed light on the reality the geographical distribution of advertising companies at the level of the provinces of Iraq, except for the governorates of Kurdistan region, due to the lack of governmental data, as well as revealing the most important problems and obstacles that they face.

The research showed that the settlement of advertising companies in Baghdad led to a major role in the concentration of advertising companies in Baghdad for the reason that Baghdad occupies the centre of the capital for the availability of all production requirements, industrial, commercial, economic, service and the high level of culture has a role in the skilled workforce, in addition to the settlement of the most governmental and administrative institutions there.

The research came out with results that Baghdad recorded a large number of advertising companies, amounting to 17 companies out of a total of 43, at a rate of 41%, due to its important qualifications, and that the issue of advertising intellectual content in Iraq did not attract the attention of the government side and the absence of any governmental body or company specialized in the field of advertising intellectual content to marketing the industrial products, and that all advertising companies and offices affiliated to private sector, in addition to that there is no law regulating the work of these companies and offices.

The research also came with recommendations, including providing the necessary financial support by the government in encouraging and developing the public sector in the commercial advertising information content, mutual coordination and coordination with the private sector in the formulation and manufacture of advertising content ideas for marketing industrial products in Iraq.

The advertising intellectual content of all kinds has economic, social, cultural and politicalrepercussions on society and the delegation of sufficient attention to this modern industry.