الذكاء الاقناعي لدى طلبة الجامعة

Abstract EN

This research focuses on students of Al-Mustansiriya University for the morning study of both sexes (males - females) and for both disciplines (scientific - human) for the academic year (2020-2021).

For the purpose of achieving the objectives of the current research, the researcher adopted a tool to measure persuasive intelligence.

The researcher adopted the Jassim Scale (2018).

Which consists of (22) paragraphs.

The tool was presented to a group of (15) arbitrators.

The researcher followed the correlative descriptive approach and applied the tool to the research sample of (400) male and female students from Al-Mustansiriya University, after extracting the psychometric properties of the two scales from validity and reliability, as he used apparent validity and construction validity.

As for the reliability, it was used to measure the moral orientation by the re-test method, and the absolute standard for the correlation coefficient was (0.67), and the Facronbach method reached the reliability coefficient (0.81) and then they were applied to the research sample and the statistical treatments that fit with the nature and objectives of the research through the statistical portfolio ( SPSS) showed the following results: 1- University students have persuasive intelligence 2- There are no statistically significant differences in the moral orientation of students according to the variable of gender and specialization.