الشخصنة في الصحف الإلكترونية الجزائرية: بين الاستقطاب والعزلة: دراسة تحليلية لصحيفة النهار أون لاين

Abstract EN

This study aimed to reveal the reality of the employment of the personalization in Algerian e-newspapers.

this study belonging to descriptive studies used the survey method, also the content analysis tool was used as a basic tool for analyzing the Algerian e-newspaper "Ennahar Online" which were intentionally selected, way for a full month continuously from 1 June 2022 to 30 June 2022.

the study used the observation as an aid tool to collect data.

the results of the study found that the employment of the personalization in "Ennahar Online" was generally 37.

08% distributed as follows: the user's ability to control the newspaper interface 25%, the user's notification of the latest news and the most important events 40%, the available languages 50%, and The use of economic models for electronic newspapers is 33.

33%.