التباين الثقافي في الإشهار التلفزيوني الموظف لصورة المرأة: دراسة سيميولوجية للومضة الإشهارية الحضنة "أنموذجا"

Abstract EN

This research paper aims to find out the nature of passages that pass through the television advertising flashes and the employee of the woman's image, relying on the method of semiotic analysis, which we appreciate is the most appropriate level of its appointment and implicit, since we are in the process of analyzing the animated advertising image and the symbolic implicit connotations of a intentional sample represented in the advertising flash of the brood product To match the study objectives.

We have concluded through the semiotic study that the advertising flash that underwent analysis contained local cultures that mimic the affiliation of the consumer public, and other Western with religious and ideological material symbols, as well as the woman in several forms of traditional women, as well as liberated from the Abisi society, in emotional and logical and realistic ways.