الإبعاد الاستراتيجية لإعادة التدوير في تجسيد فلسفة التسويق الأخضر للمؤسسة الوطنية للاسترجاع بالجزائر: انموذجا إحصائيات وتحليل

Abstract EN

This research paper aims to identify the strategic dimensions of waste recycling as the distinctive part of the field application of the concept of green marketing, which is the basis for preserving the environment, as the green marketing philosophy represents a contemporary orientation in dealing between the interacting parties in the marketing process.

The focus has been on the targeted strategic dimensions of the recycling process, and the added value that it can achieve when used in the overall production operations carried out by the National Institution for Recovery in Algeria, Annaba branch.

The most important results were reached, the most important of which is that the National Institution for Recovery achieves its orientation in preserving the environment.