توظيف التصميم الجرافيكي في الإعلان التلفزيوني: دراسة سيميولوجية للومضة الإعلانية" غوتيلا الوجدان"

Abstract EN

The problem of this study centered on how to employ graphic design in televising advertising for the flash of advertising “goutez la “ el wedjdane.

It sought to identify the connotations included in the flash as well as to identify how to integrate graphic design with various accompanying effects.

This descriptive study was based on the selection of an intentional sample of a graphically designed advertising flash, after determining the sample scanning method as its approach, and was analyzed semi logically.

Accordingly, the study found that the graphic design in the advertising flash “el wedjdane “ was employed in an entertaining template inspired by events and realistic characters, which made it different from the existing ads in terms of idea and template, attracting attention.