التسويق المتعلق بالقضية : زواج المسؤولية الاجتماعية مع الأهداف التسويقية المحضة : عرض لتجارب عالمية و محلية ناجحة

Abstract EN

This study addresses corporate social responsibility and how organizations can use it in their marketing communication activities, represented by what's known as cause related marketing.

the research found that initiatives of cause related marketing have a significant impact on consumer purchasing decisions on the one hand, and this type of initiative acts as a primary support for increasing brand awareness of the sponsoring organization and improving its image on the other hand.