الاتجاهات الحديثة للتسويق في المؤسسات الاقتصادية : دراسة حالة أبل

Abstract EN

This study aims to show the most important modern trends of marketing adopted by economic organizations.

In light of the developments, developments and competition that accompanied business organizations, the development of the concept of marketing began to crystallize through diversity in contemporary marketing issues and applications and the characteristics and advantages of each category separately, which helps Entrepreneurs can improve the performance of their business and choose appropriate strategies for this.

It will also stimulate the application of more than one appropriate marketing method for these organizations.

Relationship marketing, digital marketing, ethical orientation in marketing activity and innovative marketing are all contemporary marketing practices that can be adopted to achieve excellence.

The center of market leadership, as in the case of Apple, a leading technology technology company whose strategic direction is creativity and innovation (idea leadership).