أثر التسويق الفيروسي عبر الفايسبوك على صورة المؤسسة: دراسة حالة مؤسسة موبيليس

Abstract EN

jel: M31, L14This study aims to measure the impact of viral marketing through Facebook on the image of Mobilis Corporation.

Where was viral marketing represented in each of the material motivation, advertising message, electronic publishing media, trust, 80 questionnaires were distributed to the members of the official page of the Mobilis Foundation at the level of Facebook electronically, and the descriptive analytical approach was adopted, and the study found Each of the trust had the greatest impact on the image of the Mobilis Corporation, followed by the electronic publishing means, then the advertising message, and finally the material motivation.