تأثير صورة العلامة التجارية و الوعي بها على قيمة العلامة التجارية بوساطة الولاء للعلامة التجارية : دراسة ميدانية على عينة من زبائن العلامة التجارية كوندور

Abstract EN

The aim of this study is to examine the role of brand loyalty as a mediator variable in the relationship between brand image and brand awareness as independent variables and brand equity as a dependent variable.

To realize this objective, the study conducted on a Sample of 272 customers of Condor brand using an online questionnaire.

The results of this study indicate that Brand loyalty has the mediating effect on the relationships between brand image and brand equity, Brand loyalty has the mediating effect on the relationships between brand awareness and brand equity.