الدور المزدوج للعلامة و الحقوق المخولة لمالكها

Abstract EN

The trade mark is a corporate interface and a mean of attracting consumers.

It enables customers to distinguish their products or services from the products of competing companies.

If the mark has an important role in the success of the company, its role is not less important for the consumer because it does not only determine the product, it is a guarantee of continuous quality.

In view of the dual role played by the mark, we will try to clarify the functions of the mark for the consumer and the company, as well as to clarify the most important effects of the acquisition of the right to the mark after registration registered legally in Algerian law.