تعرض المراهقين للأعمال المقدمة عبر المنصات الرقمية و علاقته بهويتهم الثقافية

Abstract EN

The research aims to reveal the dimensions of cultural identity that most affect digital platforms from the perspective of adolescents, and to monitor the intensity of adolescents’ follow up to the works presented via digital platforms.

the drama, via the Netflix platform, from the first academic year in Egyptian universities, consisting of 450 items, as the questionnaire and the cultural identity scale were applied to the study sample, the most important results of the current study were as follows the percentage of those who follow digital platforms weakly out of the total sample of the study amounted to 27.1%, and the percentage of those who follow digital platforms with a medium intensity 46.4%, while the percentage of those who follow digital platforms in a dense degree 26.4%, and Netflix came at the forefront of the most followed digital platforms, with a rate of 88.2% of the total vocabulary of the study sample, followed by watch it platform, where it came with a percentage of 73.8% the dimensions of cultural identity that have the most impact on digital platforms, which appeared in the forefront of the "social" dimension, amounted to 79.1% of the total vocabulary of the study sample, followed by the "linguistic" dimension, which came in the second order, with 75.3% of the total vocabulary of the study sample, also in the third order after "habits and traditions", where it came with 71.3% of the total vocabulary of the study sample, followed by the fourth place after "religious", where it came with 71.1% of the total vocabulary of the study sample.

the historical dimension, the fifth rank came with a percentage of 36.0% of the total vocabulary of the study sample, while it came in the sixth and last rank "after the national" with a percentage 24.7% of the total sample of adolescents, there is a statistically significant difference between the average scores of males and the average scores of females who follow digital platforms and their impact on their cultural identity.

they have, there are statistically significant differences between the levels of adolescents' exposure to work presented on digital platforms and their impact on their cultural identity.