دور الحملات الصحية المقدمة عبر الإعلام التقليدي و الجديد في تنمية الوعي الصحي للمراهقات

Abstract EN

Problem : the problem of the study lies in identifying the answer to the following research question: what is the role of health campaigns provided through traditional and new media in the development of the health awareness of adolescent girls ?.

objectives : the main objective of the study is to identify patterns of the role that health campaigns play in traditional and new media in developing the health awareness of adolescent girls.

type & methodology : this study is a descriptive study that used the media survey method.

community & sample : the field study community is determined by an available intentional sample of 365 single adolescent girls in the first and second divisions of various Egyptian universities who watch the health campaigns shown on a channel on the channel MBC Egypt and the description of the ministry of health and the world health organization on Facebook.

tools : questionnaire tool, and the measure of the development of health awareness is three different dimensions : (cognitive dimension, emotional dimension, and behavioral dimension).

results : the study sample relied on health campaigns on television and social networking sites (Facebook) "sometimes" in the first place and "always" came in second place and then "rarely" in the third place, the most important roles of television health campaigns are that they "give me confidence in my health information to a large extent while I am happy when I participate in an activity that helps develop awareness of different health issues on Facebook, and the most important forms of wealth in television health campaigns the sample of the study chose the form and the right place to provide health information based on the target audience and health campaigns on Facebook came attractive to use different forms of presentation such as pictures and drawings.