القواسم المشتركة بين علم البلاغة والدعوة الإسلامية: الجزء الأول

Abstract EN

Persuasive rhetoric … means and ends Saleh Ahmed Abd el- Wahab the department of rhetoric & criticism, faculty of girls, 10 th of Ramadan, al-Azhar university, Egypt.

e-mail: Saleh.

Abdelwaha@azhar.edu.eg.

summary: it is known that persuasive speech influences the addressee, such influence necessitates putting the case of the addressee into consideration, matching the speech to him and investigating the proofs and evidence.

we glimpse from what preceded the influential persuasive role that Arabic rhetoric plays; the aim behind the persuasive speech is not showing its eloquence and what it includes from secrets, proofs and evidence hidden behind such sort of speeches from inviting the addressee to surrender if he is an opponent, and from doubt to certainty if he is hesitant, and from refusal to acceptance if he is refusing.

the research aims at touching the minute differences between the rhetoric means and ends that distinguish Arabic rhetoric in the Abbasid era from other eras and detect the factors of its growth and flourishing.