الآليات الوقائية لحماية المستهلك من الإشهارات المضللة: بين الحماية التقليدية والحماية الإلكترونية

Abstract EN

The consumer has several rights enshrined by the Algerian legislator and other legislations, whether before the conclusion of the contract, during or after the conclusion.

the most important right in the pre-conclusion phase is the right to honestly advertise the good or service the consumer is seeking to contract, The law guarantees whether for the traditional consumer or the electronic consumer, a set of preventive mechanisms to activate this protection and to stress the advertiser to respect his obligations under the threat of resorting to civil and criminal judicial protection.