اتجاهات الجمهور نحو معالجة الدراما التليفزيونية لقضايا و مشكلات استخدام مواقع التواصل الاجتماعي

Abstract EN

The problem and importance of the study: TV drama occupies a large area on the map of programs shown by television and plays an effective and influential role in attracting the audience and collecting studies and field research that dramas come among the favorite programs on television and after the rapid spread of social networking sites in recent years, because they are a quick means of communication With others and being a means of transmitting news and important events that occur all over the world at the same time and its ability to influence public opinion from various aspects.

The problem of the study can be identified in the following question: What are the Egyptian public’s attitudes towards the Egyptian TV drama’s treatment of the issues and problems of using social networking sites? The researcher used the stratified random sampling method to draw (400) individuals distributed in the governorates of (Cairo - Alexandria - Sharkia - Beni Suef) in a manner of equal distribution to the public in general, starting from the age of 20 to 60 years.

using the questionnaire form The results concluded that there is a strong direct correlation between the intensity of the audience respondents’ exposure to television drama that dealt with issues and problems of using social networking sites and their attitudes towards that drama, and the presence of statistically significant differences between the level of respondents’ dependence on the drama that dealt with issues and problems of using social networking sites according to (Gender, age, place of residence, educational level, income level, and marital status) and the existence of a statistically significant correlation between the respondents’ level of dependence on television dramas that dealt with issues and problems of using social networking sites and the motives for exposure to this drama.