دور الفيسبوك في الإعلان عن المناقشات العلمية : صفحة إعلانات الرسائل الجامعية بأقسام المكتبات و المعلومات نموذجا

Abstract EN

The study dealt with analyzing the content of the university dissertation advertisements page available on Facebook, with the aim of identifying the sufficiency of the page’s publications in meeting the interests and goals for which the page was created, and identifying the most outstanding multimedia categories that were shared and the extent of their impact and interaction with them, As well as monitoring the various indicators of the discussion announcements and the significance of each, Where the researcher depended on the descriptive approach using the content analysis method, as well as the bibliometric method.

The study reached many results, including the variety of the nature of the publications of the page under study, where electronic links, images, videos and others are available; However, many of these publications are somewhat far from the group’s interests, and images took the lead in recording the highest rate of them with 70%, which is more than two-thirds of the page’s publications, the largest share of which was for university dissertation advertisements with an average of 66% of the total images, which Equivalent to two-thirds of the images published on the page, and the announcements for discussing university theses published on the Facebook page under study covered a large number of scientific topics, all in the field of documents and libraries.

The study also revealed an increase in the rate of female researchers compared to male researchers by 63%: 37%, and Egypt took the lead in registering the highest rate of universities authorizing theses with a rate of 73%, and Al-Azhar University in Egypt took the lead in recording the highest rate of theses discussion advertisements with a percentage of 20%; And the year 2019 took the lead in recording the highest rate of theses discussed during the study period by 25%, the largest share of which was for the two Cairo universities And Al-Azhar, the study also indicates a high rate of interactions and their stability from one period to another, as the rate of interaction with publications decreased during the first years of creating the page and then increased over time.

The page that suits the group’s interests, as well as supporting the discussion announcements with an extract that contains the objectives of the study and the most important findings and recommendations it reached and future studies to benefit from, while working on expanding The geographical scope of the group’s publications at the local level through the participation of libraries and information departments in all Egyptian universities and making friendships and relations with those interested in the field of specialization from different countries, whether at the Arab or international level, to find out the latest studies upon approval.