دراسة سلوك المستهلك في المملكة العربية السعودية بعد جائحة كورونا

Abstract EN

This study dealt with consumer behavior in the Kingdom of Saudi Arabia after the Corona pandemic, where the study was exposed at the beginning of the economic growth in the Kingdom of Saudi Arabia, and some economic analyzes were presented in the Kingdom of Saudi Arabia, and it was briefly talked about the Islamic vision of consumer behavior, and finally the behavior of the Saudi consumer after Corona pandemic, and because the economy of the Kingdom of Saudi Arabia is one of the twenty largest economies in the world, and one of the largest economies of the Arab world and the Middle East region, and given what the Kingdom is witnessing growth and development at the level of a large number of sectors, and all this development was reflected in the behavior of consumers and affected their choice, purchase and use of goods services and fulfill their desires and needs.

And because the Corona pandemic has caused a major change in consumer behavior in the Kingdom of Saudi Arabia, and the observer of the market in recent times clearly notices this remarkable shift that occurred in consumer behavior, and the entry of very large numbers of Saudis and residents into the digital markets, and the e-commerce market, and among the changes on Consumer behavior also has their buying habits, so they have turned into buyers with a great degree of awareness and rationality, that is, they accept to buy goods related to health and proper nutrition, and savings rates have increased for many Saudi families after the pandemic.