فاعلية أنشطة تربوية في الاقتصاد المنزلي قائمة على الذكاء العملي في تنمية مهارات ريادة الأعمال و ثقافة التسويق الإلكتروني لدى طالبات شعبة الاقتصاد المنزلي بكلية التربية النوعية

Abstract EN

The present study aimed to identify the effectiveness of educational activities in home economics based on practical intelligence to develop entrepreneurial skills and E- marketing culture among students of the home economics division at the faculty ofb specific.

to achieve the objectives of the study, a list of a set of skills classified as entrepreneurship was prepared, and a set of educational activities in home economics based on practical intelligence were designed, which can help in developing the study variables.

the total sample of the study amounted to 75 students (25 basic samples + 50 survey samples) from the fourth year students in the department of home economics-faculty of specific education, and the study used some measurement tools prepared by the researcher : 1-entrepreneurship skills note card, 2-culture scale E-marketing, and the previous tools were applied to the research sample students (before and after).the scores were corrected and the data were processed using the statistical program SPSS ver.

20 , and the results showed the following : there are statistically significant differences at the level of (0.01) between the mean scores of the study sample students in the two “pre-post” applications of the entrepreneurship skills note card in favor of the post application.

there are statistically significant differences the level of (0.01) between the mean scores of the study sample students in the two “pre-post” applications of the E-marketing culture scale in favor of the post application.

in light of the results, a set of recommendations and suggested studies were presented.