الاتصالات المسؤولة الرقمية و الصورة الذهنية في المؤسسات الحديثة خلال جائحة كورونا

Abstract EN

Modern institutions seek, through various planning processes, to organize and direct their communications for purposes that serve their basic objectives, considering that it is the engine, link, and guide to the behavior of the internal and external audiences responsible communications, especially with its keeping pace with digital technology and modern means of communication, are considered the most persuasive, thus forming what is known as "digital responsible communications" that expresses the modern responsible approach and seeks to create a positive impression among its audiences.

there is no doubt that the institution operates within an organizational climate determined by the circumstances, and its effectiveness appears in the extent of its ability to deal with various crises., and the Corona pandemic is considered an unexpected event that various modern institutions had to confront and exploit to improve their image and winning stakeholder loyalty through responsible communications across the web.