أثر مواقع التواصل الاجتماعي على الاستهلاك المظهري للفتيات الجامعيات : دراسة ميدانية على عينة من الطالبات بمدينة بشار

Abstract EN

Through this article, we try to identify the phenomenon of conspicuous consumption by analyzing field data obtained from field research, as this study aims to identify the representations of fashion for girls through what is presented on social media, and imitate models that are displayed through electronic marketing, it has become one of the means by which groups are targeted in order to sell these commodities, as we used the qualitative approach that serves this study, and the study sample was the intentional sample that directly targeted girls who are interested in conspicuous consumption as for the second category, they are the merchants who are interested in the merchandise that are marketed according to the required model, as for data collection tools, we have relied on interview and direct observation, and after analyzing the data, we concluded that social media has a role in motivating girls to consume appearances through imitation and keeping up with fashion.

the pictures and videos presented on these social media reflect to us the extent of the girls' influence with other cultures, by showing off their purchases of clothes, decorative accessories, and others.