التسويق الإلكتروني للموروث السوسيوثقافي و تنشيط السياحة التراثية في الجزائر : قراءة في المؤشرات

Abstract EN

A country's cultural heritage is a clear expression of its national and human identity at different stages of time and history s contribution to the revitalization of heritage tourism is to highlight the real picture of the Algerian tourist destination.

and its tourism heritage potential enables it to compete with many countries in this field, attracting tourists especially with the development of the world's tourism industry and the emergence of a category that is interested in and highly demanding of heritage tourism.

this intervention concluded that tourism marketing is one of the main factors for the promotion of this sector s role in transforming tourism into a competitive arena among all nations of the world, each country tries to highlight its tourism potential in order to capture the largest possible share of tourist-exporting markets s minds based on various marketing policies.