اليقظة الإستراتيجية وأثرها في تعزيز الميزة التنافسية: دراسة حالة مؤسسة ياليدين للتوصيل السريع في الجزائر

Abstract EN

This study aims to identify the impact of strategic vigilance via (competitive vigilance, technological vigilance, commercial vigilance, environmental vigilance) in strengthening the competitive advantage by studying the case of Yalidin rapid delivery corporation in Algeria.

in order to achieve the objectives of the study, a questionnaire was designed and distributed to an intentional sample of 32 managers of the company.

by analyzing the results using the social science statistical program (SPSS) in its 25th version, the study found a statistically significant effect of each other's strategic vigilance dimensions in strengthening the competitive advantage.

the study also found that there was no statistically significant effect of the strategic vigilance dimensions combined in strengthening the competitive advantage at Yalidin rapid delivery corporation in Algeria.