تأثير تنشيط المبيعات السعرية على القرار الشرائي للمستهلك النهائي : حالة اتصالات الجزائر بالشلف

Abstract EN

This study aimed to show how the means of stimulating sales, in their price aspect, affect the purchasing decision of the final consumer.

In the beginning, we dealt with the clarification of each of the two terms: activating price sales and the purchasing decision, then finding the relationship through the price sales activation campaigns carried out by Algeria Telecom in Chlef in order to influence its customers and increase its sales.

The means of activating price sales motivate consumers to buy through the stages of the purchase decision-making process, as it passes through three stages: the pre-purchase stage, the purchase stage, and the post-purchase stage.

The means of activating sales greatly affect consumers who are sensitive to price.

In the end, we concluded that Algeria Telecom Corporation in Chlef grants: - Discounted prices for fixed-line calls on holidays and Fridays, and at specific times of the week.

- Providing the institution with offers to stimulate sales with a variety of prices that suit all segments of society.