الصورة النمطية المتداولة للمجتمع السعودي عن طريق المقارنات الاجتماعية مع المجتمعات الأخرى

Abstract EN

This study aims at identifying the current stereotypical images of Saudi society through social comparisons with other communities published in social media.

Also, to Identify the nature, trends, and social frameworks of that comparison.

That appeared through the content analysis method of videos that carry stereotypes, social comparisons of Saudi society with other societies on (YouTube, Instagram).

The study population includes100 clips.

Also used in this study: Interviews and observation, the sample of 19 at King Saud University to identify the impact of those comparisons on the mental image, social identity of Saudi society.

This study is a mixed-method.

The most important of results findings are the emergence of multiple stereotypes of Saudi society, through social comparisons with other communities: (Image of society in general, Saudi child, Saudi man, Saudi woman, Saudi family, Saudi teachers and students, Saudi doctor).

Most of the comparisons appeared more negative than positive.

Three directions of comparisons, the upward comparison appeared is the most.

There is a significant impact on the mental image of Saudi society because of watching these social comparisons that is an impact on the social identity that has direct and indirect.