تأثير التعرض لصفحات ومجموعات النوستالجيا (الحنين إلى الماضي)‎ بموقع فيس بوك في إدارة الحالة المزاجية لدى المستخدمين المصريين

Abstract EN

The study aimed to monitor, analyze and interpret the effect of exposure of Egyptian users to pages and groups of nostalgia on Facebook in managing their mood.

Mood Management Theory and Wendy and his colleagues scale (1996) was used to measure the emotional states of the sample by applying the method of surveying the intentional sample on Egyptian users of nostalgia pages and groups on Facebook, using the electronic questionnaire tool.

Among the most important results of the study, a statistically significant correlation emerged between the motives of exposure to nostalgic groups and pages on Facebook and the feeling of happiness and hope, pride, and security, which we find interpreted within the framework of mood management theory as The key to the theory is that individuals consume media functionally to improve their mood, as media users direct their attention towards pleasure, by maintaining and enhancing their positive mood and changing their negative mood by choosing Those media products offered that best serve these interests.