Peer-to-peer accommodation as an alternative to hotels: customers' motivational factors, attitude and behavioral intentions
Other Title(s)
الإقامة من نظير إلى نظير كبديل للفنادق: العوامل المحفزة للعملاء والمواقف والنوايا السلوكية
Joint Authors
Muhammad, Nassar
Jamal, Nuha
Kamal, Muhammad
al-Saqqa, Mustafa
Source
Journal of the Faculty of Tourism and Hotels
Issue
Vol. 19, Issue 2 (31 Dec. 2022), pp.108-124, 17 p.
Publisher
Alexandria University Faculty of Tourism
Publication Date
2022-12-31
Country of Publication
Egypt
No. of Pages
17
Main Subjects
Topics
Abstract EN
The current research aims to study the concept of sharing economy in the context of peer-to-peer accommodation in Egypt through Airbnb platform and to determine the factors which motivate customers to choose this intended service.
the research applied a descriptive quantitative approach.
a multiple-frame non-random sampling approach was deemed necessary.
data were collected via an online survey using anonymous link and 353 valid responses from Airbnb’s adult users.
results indicated the influence of six factors that motivate customers to choose peer-to-peer accommodation; economic benefits, home benefits, social benefits, local authenticity, novelty, and sharing economy ethos.
moreover, customers` attitude was significantly related to behavioral intentions and perceived value proved to be a mediator between motivating factors and customers` attitude towards peer-to-peer accommodation.
customers` attitude also came out to be a mediator between the motivating factors and behavioral intentions.
derived from the theory of planned behavior (TPB) which is based on the theory of reasoned action (TRA), the current research determined only six motivating factors for participating in peer-to-peer accommodation.
future researches may investigate other factors.
the research provides implications for peer-to-peer accommodation providers and for hotel marketers.
American Psychological Association (APA)
Jamal, Nuha& Muhammad, Nassar& Kamal, Muhammad& al-Saqqa, Mustafa. 2022. Peer-to-peer accommodation as an alternative to hotels: customers' motivational factors, attitude and behavioral intentions. Journal of the Faculty of Tourism and Hotels،Vol. 19, no. 2, pp.108-124.
https://search.emarefa.net/detail/BIM-1450279
Modern Language Association (MLA)
Jamal, Nuha…[et al.]. Peer-to-peer accommodation as an alternative to hotels: customers' motivational factors, attitude and behavioral intentions. Journal of the Faculty of Tourism and Hotels Vol. 19, no. 2 (Dec. 2022), pp.108-124.
https://search.emarefa.net/detail/BIM-1450279
American Medical Association (AMA)
Jamal, Nuha& Muhammad, Nassar& Kamal, Muhammad& al-Saqqa, Mustafa. Peer-to-peer accommodation as an alternative to hotels: customers' motivational factors, attitude and behavioral intentions. Journal of the Faculty of Tourism and Hotels. 2022. Vol. 19, no. 2, pp.108-124.
https://search.emarefa.net/detail/BIM-1450279
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references: p. 121-124
Record ID
BIM-1450279