آثر توظيف العوامل الداخلية و الخارجية في ربحية البنوك في الأردن "2010 م-2020 م"

Abstract EN

The study aimed to identify the impact of employing the internal and external factors in measuring the profitability of Jordanian commercial banks (2010-2020).

Commercial banks profits had been chosen as a dependent variable expressed by the following : Rate of Return on Deposit (ROD), Rate of Return on Assets (ROA), and Rate of Returns on the Rights of Shareholders (ROE), especially in the presence of many commercial banks that do not operate within competitive standards, and to achieve this, the semi-logarithmic formula was used to measure the relationship between independent variables and profitability measurement indicators.

The study data was processed using the statistical program (Eviews.10).

The most important conclusions reached indicated that the profitability of commercial banks measured by the Rate of Return on Assets is determined by the internal and external variables, which explain (71%) of the changes in banking profitability, while when measuring profitability using Rate of Return on the Right of Shareholders, this will explain (69%) of the changes in profits.

Alternatively, the measurement results in the profitability of commercial banks, measured by the Rate of Return on Deposits explain (70%).