التواصل التفاعلي: تكوين الوسائط وتلقي الرسائل

Abstract EN

In this study we aim at interactive communication in receiving social media messages in the world of communication.

we highlight the designations given to the concept of media interaction, the attempt to unblink and confuse from communication thinking before the interactive environment and the evolution of the technical means with which the media's recipient audience interacts.

in the study curriculum, we adopted the analytical vision of trying to read the ideas that led the interactive landscape within the communication environment.

interactive in users' communication environment.

one of our most important findings: to describe interactive media communication as a use.

it is the most accurate expression in describing users' relationship with interactive communication.

because the use involves individuals interacting with the medium within the communication environment to receive the message's content, it is therefore no longer acceptable that names such as recipient, viewer and reader are used in reference to the use of interactive media in general.

communication research has come to refer to actors as users