طرق تحويل الإعلان الإستهلاكي لإعلام هادف من أجل حل المشاكل الإقتصادية الإجتماعية : دراسة وصفية على دور الجمعيات غير الحكومية في المجتمع المصري

Abstract EN

research seeks to identify ways to convert non-targeted provocative advertisements into targeted advertisements; Learn how to take advantage of the amount of money spent on advertising in solving economic problems; Learn how to move consumerism towards useful things only; Monitoring and identifying the reasons behind advertisers' demand for such ads; Recognize the relationship between television advertising and consumer behavior; Monitoring and defining the role of non-governmental associations in supporting this, and trying to develop a future vision for benefiting from advertising funds in service projects, The problem of the research: lies in the following main question: “What are the ways to transform consumer advertising into a targeted media in order to solve social economic problems? ” The research method that the researcher relied on in this research is the descriptive analytical method, and the researcher reached the following results and recommendations: