دور مواقع التواصل الاجتماعي في بناء ولاء العملاء بالمنشآت السياحية والفندقية بالتطبيق على رواد السياحة الداخلية بمدينة شرم الشيخ

Abstract EN

This study seeks to identify how tourism and hotel establishments are interested in communication sites in creating a strong mental link between them and the customer, and also to identify the impact of the published content on the pages of tourism and hotel establishments on social networking sites in persuading customers of their ability to meet their needs and thus in the continuity of their dealings and their ability to attract customers new through his original clients.

a questionnaire was designed and distributed to a random sample of Egyptian clients who are pioneers of four- and five-star recreational resorts and tourist centers in Sharm el-Sheikh, and the number of valid forms for statistical analysis was 377, with a rate of 94.3%.

the results of the study concluded that there is a statistically significant relationship between social networking sites and their impact on building customer loyalty.

the study recommended enhancing customer loyalty, linking with tourist and hotel establishments, and increasing communication with customers, by investing all technological and informational means in order to provide the public with marketing offers, whether through Facebook, Instagram applications, YouTube, or Whats App