الخدمات المالية عبر الهاتف النقال M-Pesa : تجربة كينيا

Abstract EN

The adoption of new technologies that are changing the face of the world at a rapid pace to unleash the potential of a large segment of its youth has expertise in technology.

In order to achieve this, a major "digital public benefit" will have to be created, with mobile financial services at the forefront enabling companies to connect with customers and establish markets.

To enable the digital market to function, companies and their clients need to have access to electronic funds.

If the Arab world wants to find a successful model, it can study Kenya's development of M-PESA financial services.

In this regard, the study highlights Kenya's experience in launching M-PESA and the most important challenges facing its application.