دور العلاقات العامة في إدارة أزمة كورونا في المملكة العربية السعودية : نماذج تطبيقية

Abstract EN

The present study aimed to outline public relations new development’s role in Covid-19 pandemic crisis management in the Kingdom of Saudi Arabia and identify to what extent it can help in avoiding the pandemic negative consequences globally and locally in Saudi Arabia.

The paper is also an attempt to find out to what extent can public relations be successful in future foresight, dealing with future challenges and setting out suitable measures.

The study consists of an introduction and two sections.

The first section deals with public relations and covid-19 pandemic crisis strategy.

The second section discusses the role of public relations in responding to the pandemic in Saudi Arabia.

The study revealed that public relations played a significant role in the covid-19 pandemic containment and management in Saudi Arabia institutions.

Public relations were successful in promoting people's awareness to Covid-19 threats, risk factors, and pandemic containment importance, ensuring that safety, care and essential social services are provided to infected or quarantined people inside Saudi Arabia