دور الإعلام الثقافي في حفظ و تثمين التراث الأثري

Abstract EN

Nations cherish and boast of their legacies and their ancient civilization.

they are keen to take care of everything that connects them to their past, and that is cultural heritage.

they preserve it, work to restore it, and protect it in various ways and means to transfer it to the future generations, this makes cultural media one of the most prominent means of preserving this heritage from theft and extinction, especially with the forms of cultural rationalization that globalization seeks as an alternative and as a new face for use and the elimination of peoples' identities.

this paper highlights the important role of traditional and modern media and communication technologies in valuing, protecting, and documenting heritage.

through our research, we have demonstrated the effective role played by the media in preserving the heritage of disintegration by raising awareness, and promoting and preserving the national identity from theft and forgery.