النظام القانوني للإشهار الإلكتروني و حماية المستهلك في قانون التجارة الإلكترونية رقم 18-05

Abstract EN

Electronicadvertisingis one of the most important pillarsnecessary for e-commerce, which is based on the electronic marketing of products and services, and is a manifestation of legitimate competition, it represents a link between the consumer and the advertiserwhoisobligated to provide the consumer with the necessary information related to the product or servic, and to protect the consumer from the misleadingadvertisingused by some electronic suppliers with the aim of misleading and deceiving, the Algerian legislator enacted the e-commerce law no.

18-05, which organized electronic commerce and issuedmanylegal articles to protect the consumer, with the aim of respecting the advertising message of the legalrules, in addition to the commitment to the generalprinciplesstipulated and the prohibition of the advertising message of public order and moral values, but despite the legislator's issuance of the aforementioned e-commerce law, on the level of field practice and on the ground, we note many legal violations committed by suppliers, in addition to false advertisements in which the legallyestablishedrules and regulations are not respected, it is better for the legislator to issue a speciallawregulatingelectronicad vertising and to set strict penalties for suppliers to provide adequate protection for consumers, it sets controls for the practice of advertising activity as a result of the massive movement witnessed by electronic commerce as a result of the development of modern technology, provided that the application of the selegalcontrolswould not paralyze the movement of advertising activity.