الترويج عبر الإعلان الإلكتروني للمقاصد السياحية العربية

Abstract EN

No two differ in the importance of using various information and communication technologies in the promotional process in various fields of trade and economy, and when talking about tourism as the most important commercial and economic tributaries because of its various positive effects at the level of individuals and societies, it appears that promotion through electronic advertisements for tourism has become a necessity at a time information and communication technology has facilitated the communicative relationship between the various dimensions of the tourism process (tourist, tourist destination, travel agencies, hotels.

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.), and in this article we will talk about the impact of promotion through electronic advertising for some Arab tourist destinations, after addressing the nature of tourism and the motives for travel, then talking about electronic promotion and digital transformation in tourism.