تشكيل الرأي العام بين ديكتاتورية الجماعات الافتراضية و ديكتاتورية الخوارزميات : قراءة نقدية في آليات عمل فيسوك من منظور دوامة الصمت

Abstract EN

The study aims to critique the digital media philosophy and policies as an environment of opinion shaping based on the spiral of silence theory, and test the validity of its hypotheses on the virtual public opinion environment, by analyzing face book mechanisms as essential actor in this environment, the study importance lies in reviving the theory that explained the impact of groups dictatorship on the public opinion in light of the emergence of new dictatorship of face book groups and algorithms.

methodological this study use the digital-ethnography by analyzing an intentional data sample that reflects Facebook philopolicies thought the participation in communication activities with Facebook users in 2021, the study reached the feasibility of spiral of silence theory in face book who adopted new digital groups dictatorship and ne digital silent in opinion, that’s why the study find the feasibility of number of Neuman’s hypothesis on face book environment.