الإبداع التكنولوجي كأداة لبناء المزايا التنافسية : دراسة حالة مؤسسة كوندور إلكترونكس

Abstract EN

This study aims to highlight the impact of technological innovation on building competitive advantages in one of the leading companies in the field of technology and innovation in Algeria.

the study defined concepts related to technological innovation (independent variable), which is divided into two sub-variables : technological innovation in the product and in the production process) and competitive advantage (dependent variable).

in order to collect data, the researcher designed a questionnaire, and distributed it to (35) individuals representing senior executives in the company.

data was analyzed and hypotheses were tested using the SPSS V.

21 program.

the study reached a set of results, the most important of which is that technological innovation (in the product and in the production process) contributes strongly to building competitive advantages in the studied company.