أثر التجارة الاجتماعية على رضا المستهلكين

Abstract EN

This study aimed to measure the impact of social trade on consumer satisfaction, in addition to showing its most important forms and benefits achieved by adopting it for consumers and business owners.

to achieve the objectives of this study, an electronic questionnaire was designed to collect data.

536 questionnaires were distributed to a sample of Facebook users, where the study reached a set of results, the most important of which are: there is an impact of social commerce on consumer satisfaction, and this is due to the most important advantages and benefits it provides to its consumers.

the results of the study also showed that adopting the concept of social commerce through platforms and social media.