استخدام الوكالات السياحية لمواقع التواصل الاجتماعي في ترويج الخدمات السياحية: دراسة حالة بالوكالة السياحية أونات

Abstract EN

Our study aimed to show the role of social networking sites in promoting tourism services and their effectiveness, by surveying the opinions of some of the tourism agency's customers, by distributing a questionnaire that included the research topic and distributed to a random sample.

the SPSS statistical program was used to test the validity of our hypotheses.

through this, we found a relationship between social networking sites and the promotion of tourism services, especially YouTube, Facebook and twitter, in addition to the correlation coefficients that were medium with the exception of YouTube (a strong direct correlation), as well as in the answers, most of which came in the corresponding category.

thus, we recommend relying on these sites and opening various pages in addition to a more detailed presentation of the services provided to customers