دور المزيج التسويقي الترويجي السياسي في التأثير على سلوك الناخب: دراسة تجربة الحملة الانتخابية الأمريكية

Abstract EN

The purpose of this research is to identify the political promotional marketing mix, as well as the most important concepts and strategies associated with it.

in addition to identifying political voter behavior and the most important factors influencing his behavior, and then dropping what was presented from the theoretical side on the experience of the communication campaign for candidate Donald trump in the us presidential elections.

the study concluded that all of the political promotional marketing mix strategies (political advertising, political propaganda, political personal selling, and political public relations) play a role in influencing political voter behavior, particularly those that rely on modern information and communication technology and the internet.

to have a direct impact on the behavior of the political voter, political organizations must pay close attention to this important factor.