الصورة الذهنية ووسائل الإعلام و الاتصال : مقاربة اتصالية لفهم العلاقة بينهما

Abstract EN

This paper aims to demonstrate how the mental image is built through the mass medias ; this is by exposing the various methods used by media organizations in shaping images on different subjects in individuals, thus revealing the relationship between the concept of mental image and the mass medias through a communicational approach through which we tried to elaborate on the various elements needed to understand and describe this concept within the communication domain.