استراتيجية الخطاب الإعلامي الجزائري في صياغة الهوية الثقافية : الواقع و المأمول

Abstract EN

In this paper, we seek to highlight the role of the media in building the identity, establishing the values of citizenship, and monitoring the risks facing the development of a policy that preserves intellectual and cultural heritage, especially as the Algerian society grows rapidly in light of local political and social developments and the flourishing of the digital revolution globally.

it affects the largest segment of society, the youth group, that is concerned with promoting the progressive project.

this will lead to the openness on cultural globalization allowing for the expansion of the thinking horizon.