الثقافة الجماهيرية والرأي العام: المنطلقات النظرية والنقدية

Abstract EN

Researches on the audience and public opinion are still facing plenty of challenges related to different concepts and notions as well as some terminology in the field of media and communication.

being a crossroads for many disciplines, this realm is the source of many conceptual paradoxes associated with mass culture.

in this article, there is an attempt to present some of the historical contexts through which the concepts of the public, the mass media, and mass culture were made up.

whereas the second part is merely devoted to the culture.

the concept of public opinion is one of the current concerns for it has a strong symbolic and function among ST democratic cities that commenced giving great attention to “public opinion” for it is an indicator of community consensus and a symbolic guide to the harmony of citizens' opinions about crucial issues.