حاضر الاتصال التنظيمي في المؤسسات الجزائرية بين التسيير البيروقراطي و القيادة الإستراتيجية : مقاربة سوسيولوجية للتغيير

Abstract EN

Many Algerian institutions, both industrial and service, suffer from administrative inertia under the logic of rational management which imposes its pressures, which constitutes an obstacle to the dynamics of strategic leadership which deals with internal and external variables which also impose its logic.

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In light of the challenges of globalization that have transcended the barriers of time and space, and transcended organizational boundaries and competitiveness, our institutions were powerless in the context of the unprecedented development of information and communication technologies.

communication.

Which oblige the various authorities to adapt to this open and essential system.

Algeria is called today to think carefully about organizational change and the institutional transformation of communication, from rational management in its narrow bureaucratic conception to management in its concept of leadership.

According to a contemporary theory of organizational network communication.