أثر التسويق الإلكتروني المصرفي في زيادة الحصة السوقية : دراسة حالة مصرف السلام وكالة بسكرة

Abstract EN

The study tackled the impacts of electronic banking marketing in increasing the market share of Algerian banks through its electronic channels, which is one of the most important and best ways that the bank can use to enhancement the market part, from the point of view of customers of a sample of the salam bank.

the study reached many important results, but the most important of them is the significant impact of electronic banking marketing in increasing the market share, but this effect varies from one channel to another, and it was found through the study that the most influential channels are marketing through social media platforms and e-advertisements.